Embrace open sustainability innovation at the InnoDays

The business world is experiencing increased pressure to embrace sustainability as a guiding principle within its innovation agenda. Achieving social, environmental and economic impact is paramount to sustainable development. However, finding a balance between these three areas is not always easy. The complexity of sustainable development arises from several dimensions that need to be considered when designing sustainable products and services. Open Innovation provides an opportunity to leverage the experiences and expertise of diverse actors to bring sustainable change to the industry.

Participants at the InnoDays Bregenz 2019 in the Rhomberg Bau Group & Rhomberg Sersa Rail Group category

The opportunity: Provide a pathway for sustainable change

Open sustainability innovation describes the use of open innovation methods and practices for sustainable development. Through open sustainability innovation, new products and services are co-created by companies, customers, and external partners. The objective is to create shared value for society and business, which involves controlling for negative externalities and making sure the products and services developed to improve the lives of communities.

Case Study

Company partners: Rhomberg Bau Group & Rhomberg Sersa Rail Group

Participant at the InnoDays Bregenz 2019 in the Rhomberg Bau Group & Rhomberg Sersa Rail Group category
Daniel Leeb evaluating the solutions during the final prototype expo

“You can’t recreate the creative freedom of InnoDays teams internally.”

Comparing the InnoDays experience with the traditional internal way of generating innovation, he points to the inspiring creative freedom: “If you tackle such a challenge internally you quickly run into legal or structural issues. You have to do a lot of work around the idea, but can’t actually work on the idea itself. Working for a company you accept constraints and you often narrow down your search for a solution too early. The external team does not face these constraints. You can’t recreate the creative freedom of InnoDays teams internally.”

Prototype model developed by one team
Winning team members on the stage sharing their idea

InnoInsights aims to be a source of inspiration and guidance for how organizations can collaborate with external innovators.

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