How to define your innovation search field

What is success?

The most important question is “what is really off the table?”.

Snapshot of Pontus Siren during the interview

Where to innovate?

How big should this thing be, how much money are we willing to invest for the first two or three years?

I’ve a very practical approach to innovation, ideally I would innovate as close to the core as possible to get the results.

How to encourage innovation?

Companies do not fear cannibalization, business unit managers do.



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